Getting into users (extreme users – 1 big idea)

We conducted another interview with an event goer who would not use our site. She studies at Wuhan University.

Here are the findings:

1) Initially, she thought that we were doing events that were collaborations between overseas and China universities. This got her excited and made her come to our site, because she really wanted to go abroad to study. She thought this would give her a window to look into the life if she were abroad, and she could start making plans on doing graduate school in the US. However, upon visiting, she realized the value offered to her is only marginally better than that of BBS. This is not strong enough to inspire a change of behavior on her part to start coming to our app.

Big Idea:
There are many students in China who aspire to go abroad to study, especially to reputable schools in America and the UK. Platforms that make information about these schools easily available to these students will easily attract them over!


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