Getting into our users (extreme users)

We interviewed 2 users who did not want to use our app to host their events. They study in Wuhan University. Here were their opinions:

1. Current event promotion channels are matured enough. Brings them more trouble to try to post their events on several sites. There is a recent site on weibo that tried to get them to use their new events promotion channel as well but could not get them to use.

2. The features that we are providing now on our site are still pretty basic, and there is no motivation for them to start using our site.

3. We do not have enough users on our app. The main value to events hosts is ultimately user coverage, and we are failing miserably on that now.

In summary: 1. Get more users 2. Do not simply do a cross between renren and BBS (college forums), provide more value.


Leave a comment

Filed under Customer Development

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s